Search engines are a best traffic driver, even for sites that cover strictly local issues. Want to optimize your site for search engines, it's worth looking at the advice offered by Google itself.
On Google's main SEO page offers an overview of SEO and several resources. The most valuable of these is the Search Eengine Optimization Starter Guide. With the help to SEO starter guide by google anyone can do SEO of their site on their for free.
The advice in this guide can influence not only how you write headlines and tag your stories, but also how you might upgrade your content management system and site structure to better support the kind of search traffic you want.
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